“I believe the BMW brand will be a different brand once we’ve launched the Neue Klasse,” he told reporters. CEO Oliver Zipse pledged: "From SUV to sedan, we will have something for every customer."īMW design director Domagoj Dukec – who has been outspoken in recent years about his belief that the company’s designs must be at once striking and, to an extent, polarising – suggested that this change in approach will be no less than transformative for the German manufacturer. It has dubbed this ‘Neue Klasse’ as a reference to the family of brand-reshaping premium saloons and coupés that it launched in the 1960s.īMW will launch six Neue Klasse EVs in the space of 24 months, although not all of them will be based on the same platform because of the differing requirements of the various segments BMW seeks to cover.
Now well on the way to achieving those goals with its current fleet of electric saloons and SUVs, BMW is shifting its focus to the launch of a radical new family of EVs. The Vision Neue Klasse concept gives the best look yet at BMW’s all-electric future, previewing a dramatic change in exterior and interior design direction alongside the introduction of highly advanced drivetrain technology.īy the end of 2023, BMW will have an electric car on sale in each of its core market segments, and it aims for more than a quarter of its global sales to be electric by 2025, rising to a third just a year later. Van Hooydonk hinted that the order in which the six EVs will be released will be dictated by “lifecycle mainly” but also “where we feel demand is strongest for change or technological update”. "Two years isn't a long period of time, so it will appear as if they have grown together a little more – but you will still recognise individual characters.” Now the change will come in a relatively short space of time, so it will feel like we turn the pages all at once.
#Bmw idrive 6 review series#
“We used to have 10-year cycles, often starting with the 7 Series and then trickling down, and then the last one would come 10 years after the first one. BMW i Vision Dee concept heralds dramatic rebirth for 3 SeriesĬurrent BMW models all feature distinct design identities, particularly with variations of the German brand's trademark kidney grille.Īsked if that approach would carry over to the six Neue Klasse cars, van Hooydonk told Autocar: “That’s a philosophy we will try to uphold.”īut he added: “Since they will come in such short succession, you will see a strong overlap, perhaps stronger than when you do a whole model generation in 10 years, which is what we used to do.Diesel car cost advantage narrows as fuel prices soar.
Autocar's 37 excellent used cars from just £995.
0 kommentar(er)
